Behind the Blooms

Meet Our Team…


Owner/Lead Floral Designer/Planning Specialist

Annie is a Southern California florist specializing in custom event floral design. She has an inherent ability to capture a vision through styling and floral design to provide an edge, specialty and desired uniqueness to every type of special event. 

With a BA in Communications from Point Loma Nazarene University and a certification in Event Planning from QV Event Planning, Annie uses her keen eye for detail and business savvy to create a custom event from ideas all the way to fruition. She has produced, designed and executed hundreds of events. 

Annie lives in North County San Diego with her husband Jeff, daughter Victoria and fur baby Millie.  You may catch a glimpse of them helping on event day as Morning Bloom is a small local business and sometimes needs all hands-on deck.


Annie’s Better Half

Jeff is an integral part of the production crew from loading, delivering to set up and clean up. He is Annie’s main muscle support, both physically and emotionally. He has mastered the art of of setting up beautiful wedding arches and blooming floral installations.

Although, we can usually find Jeff working hard at his demanding job in finance or spending time with our tween daughter Tori and crazy cuddly fur baby Millie.


Annie’s Sissy

Stephanie is our lead floral designer and day of coordinator. Her stylish ability and keen eye for detail make her an invaluable member of our team.  She  always provides a calming reassurance that exudes throughout even on most rigorous days. 

When Stephanie is not working with us, her main gig is teaching young minds at Black Mountain Middle School. We are lucky to grab her in the summer and weekends when she isn’t spending time with her darling fur baby Georgia and her handsome hubby Stan. 


Married to Sissy

Stan is our talented carpenter and can pretty much build anything we ask. He also provides support to delivery, set up and execution of our events. In his down time he serves as a fire captain for The San Diego Fire Department and makes our sissy extremely happy! 


Annie’s dear friend

Heather comes along side of us to provide day of support. Her experience with floral detail, set up and design ideas ensures a striking execution every time. Heather is also an extremely talented and successful hair stylist that keeps us looking our best at all times. 


Heather’s teenage son

Ben is our day of production and break down assistant. He too is our muscle, and with his sweet disposition will gladly pick up runaway petals and stems. His work ethic and dedication blows us all away.


Annie’s Cousin

Dawn has recently joined our team and we couldn’t be happier. She is an important part of the event day prep, coming in several days before to organize, clean and process florals. Her hard work and willingness to jump in to get the job done is key to making our events go smoothly!! She has a heart of gold and keeps us all laughing!


Stan’s brother and Annie’s hero

Kevin is our social media, website and IT coordinator. He built our website, manages and updates it. He keeps us looking good, up to date and on track. We have been lucky to snatch him away when he is not lifeguarding or spending time with his beautiful wife and gorgeous kiddos.

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